
Any product will have its growth and direction with usage data. Data supported design decisions will help the product grow

Any product will have its growth and direction with usage data. Data supported design decisions will help the product grow
UX Designer and Product Strategist
UX Designer and Product Strategist
London, UK
BST (GMT)
AVAILABLE
London, UK
BST (GMT)
AVAILABLE
I am a Lead UX Designer with over 11+ years of experience, specializing in user-centric design. I excel at guiding products in the right direction through thoughtful, impactful design that prioritizes user needs and business goals.
I am a Lead UX Designer with over 11+ years of experience, specializing in user-centric design. I excel at guiding products in the right direction through thoughtful, impactful design that prioritizes user needs and business goals.


I am a Lead UX Designer with over 11+ years of experience, specializing in user-centric design. I excel at guiding products in the right direction through thoughtful, impactful design that prioritizes user needs and business goals.

Recent works
I have been working since 2013 from small startups to established companies while following successful design practices.
Adaptavist
Lead UX Designer
2023 - now
Adaptavist
Lead UX Designer
2023 - now
Adaptavist
Lead UX Designer
2023 - now
ECOLAB
Lead UX Designer
2018 - 2023
ECOLAB
Lead UX Designer
2018 - 2023
ECOLAB
Lead UX Designer
2018 - 2023
pepelwerk
Lead Product Experience
2018
pepelwerk
Lead Product Experience
2018
pepelwerk
Lead Product Experience
2018
TenTenTen Digital
Product Executive
2016 - 2018
TenTenTen Digital
Product Executive
2016 - 2018
TenTenTen Digital
Product Executive
2016 - 2018
Prime Games Studios
Founder
2014 - 2016
Prime Games Studios
Founder
2014 - 2016
Prime Games Studios
Founder
2014 - 2016
Xentrix Studios
Senior Production Coordinator
2014
Xentrix Studios
Senior Production Coordinator
2014
Xentrix Studios
Senior Production Coordinator
2014
Trine Entertainment
Associate Producer
2013 - 2014
Trine Entertainment
Associate Producer
2013 - 2014
Trine Entertainment
Associate Producer
2013 - 2014
Services and Capabilities
Research
UX Design
01
Product Idea Validation
Offering UX design services focused on creating intuitive, user-centric experiences that align with business goals. From research to prototyping, I ensure designs are functional, engaging, and impactful.
UX Design
UI Design
02
Product Design (UX/UI)
If you have a validated idea or a product ready for design, let’s transform it into user-centered designs with actionable metrics. These metrics will offer valuable insights to steer your product in the right direction.
Research
Strategy
03
Product Strategy
Offering Product Strategy services to define your product’s vision, align it with user needs and business goals, and create a clear roadmap for success. By leveraging data, market insights, and user feedback, I ensure your product is positioned for meaningful impact and growth.
Design
Development
04
Framer Development
Offering Framer Development services to create interactive, high-fidelity prototypes and functional designs that bring your product vision to life, ensuring seamless user experiences.
Creative Direction
Visual Design
05
Branding and Identity
Offering Brand Design services to create cohesive visual identities that resonate with your audience. From logos to color palettes, I ensure your brand stands out and effectively communicates its values.\
Research
UX Design
01
Product Idea Validation
Offering UX design services focused on creating intuitive, user-centric experiences that align with business goals. From research to prototyping, I ensure designs are functional, engaging, and impactful.
UX Design
UI Design
02
Product Design (UX/UI)
If you have a validated idea or a product ready for design, let’s transform it into user-centered designs with actionable metrics. These metrics will offer valuable insights to steer your product in the right direction.
Research
Strategy
03
Product Strategy
Offering Product Strategy services to define your product’s vision, align it with user needs and business goals, and create a clear roadmap for success. By leveraging data, market insights, and user feedback, I ensure your product is positioned for meaningful impact and growth.
Design
Development
04
Framer Development
Offering Framer Development services to create interactive, high-fidelity prototypes and functional designs that bring your product vision to life, ensuring seamless user experiences.
Creative Direction
Visual Design
05
Branding and Identity
Offering Brand Design services to create cohesive visual identities that resonate with your audience. From logos to color palettes, I ensure your brand stands out and effectively communicates its values.\
Research
UX Design
01
Product Idea Validation
Offering UX design services focused on creating intuitive, user-centric experiences that align with business goals. From research to prototyping, I ensure designs are functional, engaging, and impactful.
UX Design
UI Design
02
Product Design (UX/UI)
If you have a validated idea or a product ready for design, let’s transform it into user-centered designs with actionable metrics. These metrics will offer valuable insights to steer your product in the right direction.
Research
Strategy
03
Product Strategy
Offering Product Strategy services to define your product’s vision, align it with user needs and business goals, and create a clear roadmap for success. By leveraging data, market insights, and user feedback, I ensure your product is positioned for meaningful impact and growth.
Design
Development
04
Framer Development
Offering Framer Development services to create interactive, high-fidelity prototypes and functional designs that bring your product vision to life, ensuring seamless user experiences.
Creative Direction
Visual Design
05
Branding and Identity
Offering Brand Design services to create cohesive visual identities that resonate with your audience. From logos to color palettes, I ensure your brand stands out and effectively communicates its values.\
Testimonials
Testimonials
Testimonials
The people I worked with say...

Joseph Pontes
Director, ECOLAB
Giri led the UX function in my area successfully for 2 years, bringing both passion for his craft and a rare level of proactive initiative to his work. Anyone looking for someone with true leadership ability and a great personality would be well-advised to add Giri to their UX team!

Joseph Pontes
Director, ECOLAB
Giri led the UX function in my area successfully for 2 years, bringing both passion for his craft and a rare level of proactive initiative to his work. Anyone looking for someone with true leadership ability and a great personality would be well-advised to add Giri to their UX team!

Joseph Pontes
Director, ECOLAB
Giri led the UX function in my area successfully for 2 years, bringing both passion for his craft and a rare level of proactive initiative to his work. Anyone looking for someone with true leadership ability and a great personality would be well-advised to add Giri to their UX team!

Anand
Solution Architect, TenTenTen
Throughout his tenure at TenTenTen Digital Products, Giri embedded within specialists and effectively developed a strong cohesiveness amongst cross-functional teams while managing day-to-day execution, drawing up designs, testing prototypes, and finding bugs. He also spent more time aligning stakeholders around a specific product vision.

Anand
Solution Architect, TenTenTen
Throughout his tenure at TenTenTen Digital Products, Giri embedded within specialists and effectively developed a strong cohesiveness amongst cross-functional teams while managing day-to-day execution, drawing up designs, testing prototypes, and finding bugs. He also spent more time aligning stakeholders around a specific product vision.

Anand
Solution Architect, TenTenTen
Throughout his tenure at TenTenTen Digital Products, Giri embedded within specialists and effectively developed a strong cohesiveness amongst cross-functional teams while managing day-to-day execution, drawing up designs, testing prototypes, and finding bugs. He also spent more time aligning stakeholders around a specific product vision.

Christina Helton
Head of Delivery, GWOOP
I have worked with Giri on web and mobile projects. He cares greatly about the user’s experience, and he can always recommend numerous options for design requirements to meet the needs of each persona. He can provide mobile responsive designs and has always been comfortable working with the developers as needed.

Christina Helton
Head of Delivery, GWOOP
I have worked with Giri on web and mobile projects. He cares greatly about the user’s experience, and he can always recommend numerous options for design requirements to meet the needs of each persona. He can provide mobile responsive designs and has always been comfortable working with the developers as needed.

Christina Helton
Head of Delivery, GWOOP
I have worked with Giri on web and mobile projects. He cares greatly about the user’s experience, and he can always recommend numerous options for design requirements to meet the needs of each persona. He can provide mobile responsive designs and has always been comfortable working with the developers as needed.

Malahar Pinnelli
Managing Director, ECOLAB
Giri is a customer centric experience designer with great commitment to quality, timeline and product. He has worked with me at Pepelwerk and I was more than happy to bring him onboard when I started building Ecolab Digital Center team. Giri is very detailed oriented, has customer centric thought process and uses design thinking principles to bring the right product experience for the users.

Malahar Pinnelli
Managing Director, ECOLAB
Giri is a customer centric experience designer with great commitment to quality, timeline and product. He has worked with me at Pepelwerk and I was more than happy to bring him onboard when I started building Ecolab Digital Center team. Giri is very detailed oriented, has customer centric thought process and uses design thinking principles to bring the right product experience for the users.

Malahar Pinnelli
Managing Director, ECOLAB
Giri is a customer centric experience designer with great commitment to quality, timeline and product. He has worked with me at Pepelwerk and I was more than happy to bring him onboard when I started building Ecolab Digital Center team. Giri is very detailed oriented, has customer centric thought process and uses design thinking principles to bring the right product experience for the users.

Sandeep Kumbar
UI Designer, ECOLAB
I had an opportunity to work with Giri for 2 years, He is a great team lead. Very good at User experience design & visual design. Follows design process at every stage of product development & his thought process behind solving the problem is something which everybody should look up to. Very organised & approachable. Always keeps himself updated

Sandeep Kumbar
UI Designer, ECOLAB
I had an opportunity to work with Giri for 2 years, He is a great team lead. Very good at User experience design & visual design. Follows design process at every stage of product development & his thought process behind solving the problem is something which everybody should look up to. Very organised & approachable. Always keeps himself updated

Sandeep Kumbar
UI Designer, ECOLAB
I had an opportunity to work with Giri for 2 years, He is a great team lead. Very good at User experience design & visual design. Follows design process at every stage of product development & his thought process behind solving the problem is something which everybody should look up to. Very organised & approachable. Always keeps himself updated

Kim Kelley
CEO, pepelwerk
Giri is more than reliable, consistent and thoughtful about his work, he cares about the quality and impact of what he does to improve the business, create trust with his team members and deliver great customer experiences.

Kim Kelley
CEO, pepelwerk
Giri is more than reliable, consistent and thoughtful about his work, he cares about the quality and impact of what he does to improve the business, create trust with his team members and deliver great customer experiences.

Kim Kelley
CEO, pepelwerk
Giri is more than reliable, consistent and thoughtful about his work, he cares about the quality and impact of what he does to improve the business, create trust with his team members and deliver great customer experiences.

Aneesh Kumar K M
Lead Engineer, ECOLAB
Giri was effective in bridging the gap between company teams working on a product and the product's final output. He also kept an eye on the market and conducted competitive analyses, and he was well-versed in the roadmap and overall product strategy. He was exceptional at supporting teams in identifying and prioritising high-potential ideas to work on.

Aneesh Kumar K M
Lead Engineer, ECOLAB
Giri was effective in bridging the gap between company teams working on a product and the product's final output. He also kept an eye on the market and conducted competitive analyses, and he was well-versed in the roadmap and overall product strategy. He was exceptional at supporting teams in identifying and prioritising high-potential ideas to work on.

Aneesh Kumar K M
Lead Engineer, ECOLAB
Giri was effective in bridging the gap between company teams working on a product and the product's final output. He also kept an eye on the market and conducted competitive analyses, and he was well-versed in the roadmap and overall product strategy. He was exceptional at supporting teams in identifying and prioritising high-potential ideas to work on.