In A Hot Box
A lovely friend of mine is an amazing chef and she runs a home kitchen which makes amazing and mouth watering food. Helping a friend of mine, I jumped into Logo Design and Branding to help her establish the company and brand.
Problem
Her work isn't known to many others because there isn't an identity for her. Even with the less popularity her business is thirving via word of mouth. She needed help in bring an identiy and bring consistency and uniformity for her brand.
Solution
Understand her style and quality of the work Understand her audience Iterate and establish a brand identiy for her Prepare materials/visual designs for her day 2 day work
Impact
The new branding received positive feedback from users and the client. It received a 20% increase in traffic and a 15% increase in engagement in the first month. The client reported an overall improvement in their online presence and ability to attract new customers and retain the existing engagements.
From the team
Wafa Kapaddia CEO/Founder We are thrilled with the results of the revamped branding. Not only does it better reflect our brand, but the improvements in guideline have translated into tangible business results. We've seen a significant increase in traffic and engagements since launching the new branding. We couldn't be happier with the outcome.