Piggy Jump
I founded the company Prime Games Studios Pvt Ltd with one mission to make quality games for kids and adults. One of the games we created as we got a hold of the market was this unique take of Snake and Ladder game. The project included overseeing from Design to Development to QA to Marketing. So I took a step back and while coming up with the game design, I established the product goals and the in-app purchases and established the targets for business too. This resulted in the game focusing and balanced with being available for free to play while the right triggers for the In-App purchases made the game to break even by week 1 of the release
Problem
Worked collaboratively and implemented the Lean-Agile framework where the team had daily time-boxed stand-up meetings, sprints, sprint reviews, and retrospectives. The goal was always to learn from the process, validate the learnings, improve faster, and have fun with the journey.
Solution
To improve transparency, I created a Kanban board used by all people, including the creative team, development team, and sales team. I developed weekly newsletters giving the teams updates about the projects and also the creative and development team queue. I was responsible for forecasting Sprint iterations with the product marketing managers and concerned business partners. I managed the creative queue, adjusting priorities according to the needs of the business on the Kanban board and also in the project management software. I created product goals and in-app purchases and game objects for business goals I tracked how the game is used what's the LTV of a user and how the game is used and utilised the data to come up with the right point to trigger the in-app purchases
Impact
Implemented a Kanban board adopted by the team Users loved the game and rated 4.2 stars on App Store With proper analytics we were able to release the game as Free without in-app purchases but able to get good return on ads without having users drop off Our team members and their family were one of the huge lovers of the game that we conducted fun events based on this
From the team
One of the early games which set the trend for the rest of the games in that period to follow suit